1.Identify one method and critically evaluate it paying attention to Essay

1.Identify one method and critically evaluate it paying attention to the underlying theoretical underpinnings - Essay Example For instance, there are high chances that if the social workers are conscious about cultural issues there will also be high chances that they will offer competent services that are culture based and are likely to improve the quality of health care to various users of the service provided. Culture is a complex phenomenon and it requires the service providers to view themselves, local communities, their workmates and the settings of their employment from different angles. Social workers are often face difficulties in dealing with different cultural issues (Laird, 2008). Social workers ought to be accommodative to different cultural values of the service users and they must adopt a neutral position when they deal with people from various cultural backgrounds. There is need for them to respect the values of people from all backgrounds in order to be effective in the dispensation of their duties. There is need for the social workers to liberate themselves from cultural conditioning that emanates from professional as well as personal training so that they can develop their own world views based on experience which can help them develop sound interventions when dealing with groups from a diverse cultural background (Sue, 2006). In this assignment, I will focus on the model for cultural competence by Purnell as shown in the appendix. This model is primarily descriptive and it focuses on individuals, families, communities as well as the global community at large. The model is an amalgamation of different theories and it can guide through development of planning strategies, tools for assessment as well as personal interventions. This model was specifically designed to work as a framework that can be used to assess culture used across various disciplines as well as settings of practice. Whilst this model can provide an excellent guide to professionals, social workers may not have ample time to go through it. However, the social workers can gather a lot of information

Benetton Case Study Example | Topics and Well Written Essays - 500 words

Benetton - Case Study Example As Ganesan and Krishna (2003) comments, Benetton calls its advertising and marketing activities as its communication strategy. Problems Benetton’s so called innovative communication strategy was not adequate to enhance its sales growth. Although, this advertising strategy had initially produced fruitful effects, it gradually caused dissatisfaction among customers, retailers, government bodies, and various international non-profit organizations. In most of the times, Benetton’s ‘shock value’ advertisements produced negative impacts on the public Customers did not get the opportunity to evaluate Benetton’s products since the company had not adequately advertised its products. Most of the times, company’s advertisements hurt the religious, racial, or political sentiments of different communities. Solution The company should not post advertisements that would hurt racial, political or religious sentiments. It is recommendable for the company not t o practice ‘shock value’ advertisements as its effectiveness depends on the mental perceptions of the viewers. An ultimate customer would always wish to see the company’s product collections. Therefore, the company must give great emphasis on displaying its new clothing collections.

Owner-Manager Types Essay Example for Free

Owner-Manager Types Essay Cranfield School of Management has been studying the behaviour of entrepreneurs and their relationship with key staff in some thousands of growing UK companies. Cranfield study has concluded that it is the entrepreneurs themselves who are the most likely to be the biggest stumbling block to the growth and development of their own company. Cranfield grouped entrepreneurs into four dominant types of relationship with their staff, mainly: Heroes, Artisans, Meddlers and Strategists. Past Cranfield studies shows that most small firms do not think very much about their future strategy. In fact, less than a third of small and medium enterprises across Europe set their objectives in terms of profit and margins. This is somewhat surprising as profit and profitability are the key measures of business success. However, as over two-thirds of owner-managed companies with a turnover of i 10 million do not have a plan at all, it should come as no surprise that few entrepreneurs are strategists. Other research has uncovered the shocking fact that 60 per cent of senior staff in small firms leave within two years of their appointment. Some of these early departures can be put down to poor recruitment. The researchers studied two important elements of this relationship. The first element studied was how much time the owner-manager spent on routine management tasks such as marketing, selling, analysing figures, reviewing budgets or arbitrating between managers. The second one examines what level of business skills has been attained by the key staff. Heroes Probably the Heroes undertake one management function such as sales or production. The Heroes time is now spent on managing the business. As the level of business skill throughout their employees is still relatively low, the Heroes will take the lead in starting routine management procedures. They will introduce ideas from the courses they attend to the firm and be the only persons who really understand them. That is the reason why they will be considered as Heroes from the rest of the employees. Unfortunately, this leads to the Heroes taking the Herculean role on their hands. In this case, allocating operations to the employees is relatively simple as the working skills in most businesses are either readily available in the local community or the people can be trained up without too much difficulty. On the other hand, passing out routine management tasks will almost always require that the owner or manager trains up his own management teams. There are few well trained managers available to the small company because of two main reasons. Firstly, the overall pool of such people is small as training in the small business sector until recently has been almost exclusively concentrated on the Entrepreneur. Secondly, well trained managers usually seek jobs in larger firms with more opportunities for advancement and more resources to practice the art of management on. The Heroes have a high capacity for improving the firm performance but still have low growth prospects when compared to their market. They have no time for strategic thinking and no depth of management to handle growth effectively. Artisans In the Cranfield model, the Artisans are characterized by low occupation with routine management tasks. The reason is that most of their time is spent producing a product or delivering a service. The level of business skills in the company is also low as most of the Artisans staff is employed helping in production or performing primary duties, such as book-keeping or selling. Artisans can include professional firms, such as architects and surveyors, manufacturers, sub-contractors or small building firms, owners of small retail chains such as chemists, video stores and proprietors of hotels and restaurants. Little time is available either for routine management tasks such as examining performance or reassessing methods. Every hour that can be sold is sold and little time is left over to either improve the quality or profitability of todays business or to consider strategy for tomorrow. The Artisans have low growth prospects in relation to their market. Their training and development needs are to raise their awareness of the management significance as a business task of equal importance with daily revenue earning. Meddlers The Meddler increases the level of management skills either by training or recruitment but then fails to delegate routine management tasks. At this stage, according to the Cranfield model, the owner-managers probably have no operative responsibilities and have assumed the role of managing directors. Typically, they spend much time anticipating subordinates, introducing more refined, but largely unnecessary management systems. They also go on courses or read books that make them even more well-informed and sometimes better at routine management tasks than their own employees, who anyway are by now doing a perfectly satisfactory job of managing todays business. They get in early and leave late and practice management by walking about. The Meddlers problem is that they cannot delegate routine management tasks because they feel useless. They have been used to a 70-90 hour week with only 10 days holiday each year. Once their management team is in place and trained, they are out of a job. Until they reduce their involvement with routine management tasks, they will limit the growth capacity of this firm for two reasons. Firstly, their management team will not take on more duties if the reward for taking on the last lot of responsibility was being irritated and criticised. Secondly, they are too busy checking on people to develop sound strategies for growth. Strategists The Strategists are the most desirable type of entrepreneurs to develop a growing business. They develop the management skills of their team to the highest appropriate level and in depth. They may introduce a staff duty to help their line managers in such areas as personnel and market research. This will free-up their key managers to think strategically too. They will dedicate roughly a third of their time to management tasks such as monitoring performance, co-ordinating activities, resolving conflict and helping to manage todays business. A third of their time will be spent motivating, counselling, developing management teams and helping them to manage change. This activity is aimed at improving the existing business. The final third of their time will be devoted on developing strategic thinking to form the shape of the future business. Their training needs will be to continuously update their core leadership and motivation skills and to increase their depth of knowledge on strategic issues, acquisition or divestment activity and financing sources. Relationship between the Owner-Manager and His Key Staff in a Growing Firm The natural path of development for the relationship between the owner-manager and his team is to pass from Artisan to Hero to Meddler and for the lucky few to become Strategists. Why Family Businesses Die The family business is deeply rooted in the sense of pride of the owner like most of other forms. Schein (1998) said that this is reinforced by a desire for autonomy which forms part of the five career anchors. This becomes possible with the combination of vision, energy and dedication. Moorman and Halloran (1993) stated that there are more businesses that fail than they succeed in this competitive market place. Twenty-four from one hundred start-ups fail in the U. S. , within the first two years and more than sixty within the first six years. This happens due to lack of planning and preparation which is the most common reason. The second is the lack of creativity which is important to survive. Some businesses offering the same product may succeed because they are doing something better and more innovative than competition. The Copy Cat approach lacks creative skills to turn its product into a unique selling proposition. This can be harmful for family businesses.

Essay Of Benefits Of Technology In Education English Language Essay

Essay Of Benefits Of Technology In Education English Language Essay Using the new technology in education has become a center point of many researches and studies. Modern education has to combine with modern technology to come up with best results. The teacher and the student both can use the technology to enhance the teaching and learning strategies. On the other hand, many people are worried of the possible harmful effects of using technology in the classroom or at home. Will children lose their ability to relate to other people? Will they become dependent on technology to learn? Will they find inappropriate materials? The same was probably said with the invention of the printing press, radio, and television. All of these can be used inappropriately, but all of them have given humanity unlimited access to information which can be turned into knowledge. Appropriately used- interactively and with guidance- they have become tools for the development of higher order thinking skills. To begin with, TV the invention that helps us to get useful information in easiest way. I think, the most important advantage of television is that it is a huge source of informations, knowledge and entertainment. (wojtas Dodano, 2003). Although TV is not a new invention, people try to find many new ways to use it as a communication tool. Some of the TVs benefits that it may help the learners in different ways. For example, the learner of English Language -or any other language- can find a collection of programs, movies, series, documentary and educated programs and channels that they can use to learn the language they want. Moreover, TV is an easy, cheap, and available tool to communicate with all over the world and know the latest news anytime anywhere. To focus more on language learning, TV can help in many ways. For example, the learner can watch the movie while reading the subtitles, or watch a simple language program to strengthen the listening skills. TV can also present many different shows, not only entertainment, but also News, documentary programs, educated programs, historical and scientific movies. Secondly, the internet, which become the most popular technology these days. It can be consider as the best way to keep in touch with friends from all countries over the world. In other words, the internet makes our earth as a small village. It actually has so many benefits; we can mention here the use to search for information and data for academic purposes. Students can always use the internet to get more information for their researches. It also became a popular way to communicate, you can send emails, use chat, voice chat, or even video chat with your friends and family. If we take a closer look, internet is playing an essential role in education nowadays. In his article, Muthukumar said that the Internet is a complex storage area containing a huge maze of information from a variety of sources. It has become a famous source of information for many people worldwide. The Internet wave has also hit the educational landscape in many big ways. The use of technologies such as the Inter net as a teaching tool in schools is not the issue now since it is pervasively used. Relatively, the issue is how to effectively employ such technologies and harness fully the new opportunities created by them to promote positive student learning experiences. Computer assisted learning is being widely used by teachers and studied by researchers. Teachers use computers inside classrooms and give the students assignments to integrate the technology with the homework. A number of studies have been done concerning how the use of computer for language learning affects the development of language learners four skills (listening, speaking, reading and writing). Most report significant gains in reading and listening and most CALL programs are geared toward these accessible skills because of the current state of computer technology. However, most reading and listening software is based on drills.  On the other hand, using current CALL technology, even with its current limitations, for the development of speaking abilities has gained much attention. There has been some success in using CALL, in particular computer-mediated communication, to help speaking skills closely linked to communicative competence (ability to engage in meaningful conversati on in the target language) and provide controlled interactive speaking practice outside the classroom.  Using chat has been shown to help students routines certain often-used expressions to promote the development of automatic structure that help develop speaking skills. This is true even if the chat is purely textual. The use of videoconferencing gives not only immediacy when communicating with a real person but also visual cues, such as facial expressions, making such communication more real. However, when it comes to using the computer not as a medium of communication (with other people) but as something to interact with verbally in a direct manner, the current computer technologys limitations are at their clearest. Right now, there are two fairly successful applications of automatic speech recognition (ASR) (or speech processing technology) where the computer understands the spoken words of the learner. The first is pronunciation training. Learners read sentences on the screen and the computer gives feedback as to the accuracy of the utterance, usually in the form of visual sound waves.  The second is software where the learner speaks commands for the computer to do. However, speakers in these programs are limited to predetermined texts so that the computer will understand them. Finally, Cell phones are having a great influence in our live and are very convenient to keep with us. Cell phones are a faster and more effective way to transfer information. Indeed, it is a resource that gives its users great advantages. (Gupta, 2010). mobile phones are the fastest way to communicate with people, and it can save many things with its pocket size. Mobiles are mainly used as a tool to make calls and send short messages. However, nowadays they have been developed so much to be a device with multi-purpose use. As example, we can connect to the internet through mobiles. We can also use some applications in the system like GPS, dictionary, entertainments, and others. Mobile phones with cameras are now very popular also that anyone can use the camera to take pictures and videos when they have special events. These were the benefits of using the cell phones in general. However, if we want to narrow down the usage to the learning part, we can find many examples on how we ca n use our mobile phones in language learning. As example, many cell phones nowadays have special applications for learning and communication. We can use our cell phones as a dictionary if needed, while we can also use the cellphone to access to the internet anytime anywhere. A powerful tool to improve their education is already in kids hands.  Cell phone  delivery of knowledge to learn could richly supplement traditional book/print methods obsolete very soon. The two key factors are: 1. The students already have the cell phones in developed countries and are getting them very fast even in the least developed parts of the world. 2. Multimedia technology is maturing quickly on the  cell phone  screens. A very immediate and practical way to improve education for kids right now is to push getting learning material to the  cell phone  screens!   To sum up, technology has many faces and means, and we should choose the appropriate use of technology to get the most benefits of it. We have to lead the technology, and dont let the technology leads us. TV, Internet, and mobiles are some examples of technologies we cant ignore using them in our daily life, and to follow the speed track you need to follow the speed of the technology. Using technology in education has become a fact in our lives. Advantages and disadvantages are issues to be further investigated in future researches.

Americas Foreign Aid Policy Essay -- Foreign Policy Politics Politica

It's Time for America's Foreign Aid Policy to Follow Thomas Malthus’ Prescriptions During the late 1700s, Adam Smith and Thomas Malthus each entered their predictions on the future of the world’s economies into the history books. In his writings in An Inquiry into the Nature and Causes of the Wealth of Nations, Smith theorized that national economies could be continuously improved by means of the division of labor, efficient production of goods, and international trade. In An Essay on the Principle of Population, Thomas Malthus predicted that the sustainable production of food in relation to population was vital to the mere existence of national economies in order to ensure an able labor force. Smith believed that the success or failure of a nation to progress toward development was dependent upon the quantity of labor and money invested in the production of manufactured goods. Malthus calculated that labor and funds would better serve a country if invested in agricultural enterprises aimed at feeding its own people. Their vast differences in viewpoints concerning development make it interesting to examine each author in the context of the United States’ reactions to the plight of the Third World. It seems that since the end of World War II, U.S. foreign aid policy has been largely based on the principles set forth by Adam Smith in The Wealth of Nations. However, while Adam Smith has seemingly been the U.S. foreign aid advisor of the past, it may be time for U.S. policymakers to turn their attention to the prescriptions of Thomas Malthus in order to resolve the worsening plight of the world’s poorest. This paper will first examine the implications and consequences of Adam Smith’s influence on U.S. foreign aid policy si... ...s Census Bureau. United States Trade Development Association. 1999. "Promoting U.S. Technology in Mining and Minerals." January, 1999. Arlington, Virginia: The United States Trade Development Association. http://www.tda.gov/region/sectoral/mining.html. Vockrodt, Christopher M. "Debt Crisis and the Third World: A Look Into the Growing Inequality Between The North and The South." http://www.ucsub.colorado.edu/~vockrodt/debt.html. Wattenberg, Ben. 1997. "The Population Explosion is Over." The New York Times. (November 23, 1997), Section 6, page 60. World Bank. 1985. Developing Industrial Technology: Lessons for Policy and Practice. Report Number 14983. Washington, D.C: The World Bank. http://www.worldbank.org/html/oed/14983.htm#technology problem. World Commission on Environment and Development. 1987. Our Common Future. Oxford: Oxford University Press.

The electrolysis of copper sulphate solution and copper electrodes Essa

The electrolysis of copper sulphate solution and copper electrodes Introduction: For my GCSE Chemistry assessment I will be investigating the electrolysis of copper sulphate solution with the copper (ii) plates. Aim: My intention for this observation is to find out how the current has an effect on the mass of copper deposited in the electrolysis of copper sulphate and copper (ii) plates. Safety Precautions: In this investigation I will make sure that everything is as safe as possible and that there are no chances of accidents occurring. (1) I will wear safety glasses and a lab coat to avoid any danger. (2) I will tie my hair back, which will prevent any accidents from occurring. (3) I will keep the area around me clear to prevent any accidents from occurring. (4) Benches should be tucked under the table so that nobody trips over. (5) As copper sulphate indicates the symbol, which means toxic, I will be careful that it is kept away from my skin and I am not able to smell it. The reason for this is that it can cause death. (6) Copper sulphate will be placed in the tray at all times so that if it spills it will only spill in the tray. (7) I will not keep the power on more than 10 minutes, as keeping the power on for too long can change the resistance of the wire. (8) As the copper sulphate is dangerous I will wash my hands after each experiment. Apparatus: The apparatus that I require in this investigation is: (1) Measuring cylinder- This will be used to measure 150ml of the copper sulphate solution (2) Ammeter- This will be used to se how much current is flowing through the circuit (3) Stop watch- This will be used to time how long the practical will be on for. (4) Auto... ...lts: I know that this is a straight line graph and that the gradient is positive by looking at the graph. I can now interpret from this graph that this investigation matches the law of Michel Faraday, the first law that I mentioned in the scientific background knowledge is: The quantity of electricity passed is proportional to the amount of substance discharged at an electrode. This law infant matches my results that I have gained, I can now confidently say that the results that I obtained were accurate. As I increased the voltage and the current there was a larger mass in the cathode. Therefore this proves that my prediction which I made is correct: As the current increases the amount of copper deposited will also increase. In this electrolysis both the oxidation and reduction reactions have been used, the oxidation in the anode and the reduction in the cathode. The electrolysis of copper sulphate solution and copper electrodes Essa The electrolysis of copper sulphate solution and copper electrodes Introduction: For my GCSE Chemistry assessment I will be investigating the electrolysis of copper sulphate solution with the copper (ii) plates. Aim: My intention for this observation is to find out how the current has an effect on the mass of copper deposited in the electrolysis of copper sulphate and copper (ii) plates. Safety Precautions: In this investigation I will make sure that everything is as safe as possible and that there are no chances of accidents occurring. (1) I will wear safety glasses and a lab coat to avoid any danger. (2) I will tie my hair back, which will prevent any accidents from occurring. (3) I will keep the area around me clear to prevent any accidents from occurring. (4) Benches should be tucked under the table so that nobody trips over. (5) As copper sulphate indicates the symbol, which means toxic, I will be careful that it is kept away from my skin and I am not able to smell it. The reason for this is that it can cause death. (6) Copper sulphate will be placed in the tray at all times so that if it spills it will only spill in the tray. (7) I will not keep the power on more than 10 minutes, as keeping the power on for too long can change the resistance of the wire. (8) As the copper sulphate is dangerous I will wash my hands after each experiment. Apparatus: The apparatus that I require in this investigation is: (1) Measuring cylinder- This will be used to measure 150ml of the copper sulphate solution (2) Ammeter- This will be used to se how much current is flowing through the circuit (3) Stop watch- This will be used to time how long the practical will be on for. (4) Auto... ...lts: I know that this is a straight line graph and that the gradient is positive by looking at the graph. I can now interpret from this graph that this investigation matches the law of Michel Faraday, the first law that I mentioned in the scientific background knowledge is: The quantity of electricity passed is proportional to the amount of substance discharged at an electrode. This law infant matches my results that I have gained, I can now confidently say that the results that I obtained were accurate. As I increased the voltage and the current there was a larger mass in the cathode. Therefore this proves that my prediction which I made is correct: As the current increases the amount of copper deposited will also increase. In this electrolysis both the oxidation and reduction reactions have been used, the oxidation in the anode and the reduction in the cathode.

Subnet Masking And Addressing :: essays research papers

Ok, this explains subnet addressing which is useful if you run a scanner, a firewall, a router or anything else that is bound to IP subnet addressing. Note that this only describes IPv4 subnets. Reading binary values Normally, you read binary numbers bytewise (8 bit wise). Start at the last bit, bit 0. If it is 1, add 2^0 to your number, else add 0. Then the next bit, bit 1, If it is 1, add 2^1 (2) to your number, If bit 3 is 1 add 2^2 (4) to your number, if bit 4 is 1 add 2^3 (8) to your number ... if bit 8 is 1 add 2^7 (128) to your number. You see, the base is always 2 because it can be either 0 or 1. Example 1: 10100100 = 2^7+0+2^5+0+0+0+2^2+0+0 = 164 Example 2: 11111111 = 2^7+2^6+2^5+2^4+2^3+2^2+2^1+2^0 = 255 Thats it! Now to subnet addressing. When you state a host including a subnet (example: nmap), you do it like this: 1.2.3.4/24, where /24 is the subnet. Lets have a look at what this means: an IP address is a 32 bit address. It is divided into 4 bytes (each 8 bits meaning they can be 0 to 255) in general notation: 00000001 00000010 00000011 00000100 = "1.2.3.4" now, IP uses one part of this address to specify which Net it is on. Most of the time, this is a physical Net like an ethernet LAN that is linked to the internet. Nets that link to the internet get dedicated IPs for each of their hosts from the IANA.org. /24 means that the first 24 bits are the Net address and the remaining 8 bits are the Host address. This looks like this: Net: 000000010000001000000011 Host: 00000100 Meaning, we are on the net 1.2.3.0 (0 used as a wildcard here) and on the host 4 of 256. SUBNET MASK: In this case, the subnet mask would be 255.255.255.0. A subnet mask is created simply by filling all NET address bits with 1 and the HOST bits with 0. (11111111 = 255). There are 4 "Classes" on the Internet, which are the standard Subnets. *Class A: "0" + 7 net bits + 24 host bits, hosts 0.0.0.0 to 126.255.255.255 Net IDs: 0 0000000 to 0 1111111 (which is 127 => 127.0.0.0 reserved for local loopback) *Class B: "10" + 14 net bits + 14 host bits, hosts 128.

How do some poets explore ideas of loyalty, love and relationships? Essay

Love is perhaps the most expressed topic in media, since forever. The word ‘love’ is extremely ambiguous, able to be expressed in multiple ways. Love is often described as a double edged sword. It can mean all there is to one, an experience to be desired and pursued. To others, love is a poison, a drug, which slowly eats away your life and leaves you as nothing but an empty shell. Depending on who you are, love could mean either of these things. Or it could mean both. Poets too, have their own opinions on the subject of love, and often convey their feelings through their works of literacy. Examples of conflicting views on love can be seen expressed by the poets Browning, Keats, Shakespeare, Rossetti and Donne. How do these poets explore ideas of loyalty, love and relationships in their most well known poems? A popular recurring theme featured in love poetry is the theory of true, eternal love. A kind of love which supasses all other infatuations and is often mentioned as ‘the most beautiful gift given to humanity’. Shakespeare expresses his belief of this theory in his 116th sonnet. Written in the 17th century, a time of which poets wrote about the mystical and metaphysical, sonnet 116 really stands out as among others poems as a deep and meaningful one, and serves as a semi-serious guide to love. In sonnet 116, Shakespeare expresses his view on loyalty in love, in which he writes: â€Å"Love is not love which alters with alteration finds, or bends with the remover to remove. † His view is thus; he believes that true love is so powerful, that once acquired, cannot be broken, even if it â€Å"bends with the remover to remove†, meaning if a partner were to be disloyal, true love would still still stay unbroken. Shakespeare also believes that it would be wrong in trying to separate two true lovers, as seen here: â€Å"Let me not to the marriage of true minds, admit impediments. † He sees a true couple as almost a religious blessing, as he refers to the marriage tradition, asking for reasons of which a couple should not be wed. Shakespeare later writes: â€Å"O no! It is an ever-fixed mark, that looks on tempests and is never shaken. It is the star to every wandering bark, whose worth’s unknown, although its height be taken†. Again, Shakespeare is comparing true love to lighthouses and bright stars, suggesting that true love guides people to comfort, safety and happiness. He could also be expressing his thoughts on relationships, suggesting that even when things go bad, true love will still guide you through tough times and can repair your relationships. Shakespeare again, states that true love is forever, even though physical beauty will deteriorate, it will stay unbroken until the end of time. (â€Å"Love’s not time’s fool, though rosy lips and cheeks, within his bending sickle’s compass come: love alters not with his brief hours and weeks, but bears it out even to the edge of doom. †) Loyalty is an extremely important element which keeps relationships together. Many modern poets write about the sadness and depression they experience as a result of lost love. Browning’s no different from the rest. He too, believes that loyalty is key in love and he conveys his thoughts through his dramatic monologue, ‘My Last Duchess’. The poem was written in the romantic era (nineteenth century) and served as one of the greatest works of literacy at the time. ‘My Last Duchess’ shocked many with its dramatic context, and amazed many more with its hidden messages and its colourful suggestions. In ‘My Last Duchess’, Browning demonstrates the disastrous consequences of a lack of loyalty in love, and this is mainly shown through the death of a partner. Death is an arguably common occurrence in poems involving love and ‘My Last Duchess’ is an excellent example of how effective death can bring out the importance of loyalty. The poem is not divided into sections of any sense, resulting in it seeming like an everyday conversation. The poem also features a first person narrator, and this all adds up to the realism behind the poem. It should also be noted that the poem contains minimal imagery and again, this is to create a realistic scene and situation. Browning believed that love is nothing of fantasy, and he is trying to convey that love is very real and must be taken seriously. In ‘My Last Duchess’, Browning writes â€Å"since none puts by the curtains I have drawn for you†, this is suggesting that the Duke is incredibly possessive and he could be possibly suggesting that in real life, men have their wicked qualities and it could be the downfall of a relationship. Later in the poem, Browning describes the duchess as â€Å"too easily impressed†, and â€Å"T’was not her husband’s presence only, called that spot of joy into the duchess’ cheek†. This hints that the duchess could be lacking in her loyalty, or being unfaithful to the Duke of Ferrara. As a result, the duke has the duchess killed, which blatantly shows the evil and jealousy in humans, and demonstrates how many relationships are built up on the foundation of false love, which results in lack of loyalty. This can be linked to Shakespeare’s sonnet 116, which implies that love is commonplace, but true love is beautiful and rare. Browning’s view on love is thus: love is no game, relationships mustn’t be taken lightly, loss of loyalty can cause catastrophes. Browning seems to be implying that until the duke finds true love, he will not stop killing his wives (as he seems unfazed with filling in the emissary with the details and reasons for his act of murder). However, this view contradicts slightly with Shakespeare’s view on true love, in which unfaithfulness does not cause relationships to waver. Another good poem showcasing the consequences of unfaithfulness would be ‘The Apparition’ by 17th century poet, John Donne. Again, this poem deals with death, and although this time, it is metaphorical, it still fits in beautifully among 17th century poetry, which focuses on the metaphysical. The story is of a woman being unfaithful towards her now ex-partner, and Donne relates the feeling of abandonment with death. Within ‘The Apparition’, Donne uses a plethora of (unpleasant) sexual imagery and suggestive themes: â€Å"in worse arms shall see; then thy sicke taper will begin to winke, and he whose art then being tyr’d before†, which suggests that unfaithfulness bears consequence for both individuals within a couple, as the unfaithful partner is being neglected and mistreated. Donne is also using a lot of euphemistic language, e. g. â€Å"sicke taper†, which may stand for something less pleasant. Donne’s attempt to cover up this sexual imagery could suggest that he is trying to cover his love for this ex-lover. Later in ‘The Apparition’, the lines â€Å"bath’d in a cold quicksilver sweat wilt lye† can be presented as a cold, cruel scene, as quicksilver (mercury) is seen as a poisonous metal, which could suggest that disloyalty in relationships could result in a poisonous or corrupted life. Near the end of ‘The Apparition’, Donnes writes â€Å"since my love is spent, I’d rather thou shouldst painfully repent†, and this shows Donne’s belief of which disloyalty completely destroys people, caused him to wish the worst to befall upon her. Another poem on the topic of disloyalty would be Christina Rossetti’s ‘Cousin Kate’. Written in the romantic period (19th century), this poem tells the story of a cottage maiden who suffers from the effects of unfaithfulness and rejection. In ‘Cousin Kate’, the narrator who is described as â€Å"contented among my cottage mates, not mindful I was fair†, is neglected by her lover. By writing that even the most sensible and fair women could be destroyed by lack of loyalty, Rossetti could be suggesting that unfaithfulness is a force so powerful, it can wreck even the strongest bonds. In ‘Cousin Kate’, Rossetti writes â€Å"Call me an outcast thing†, this shows that Rossetti believes that a failure in love causes people to face the negatives the society endows her, and suggests that love is often unjust. However, Rossetti, like Donne, believes in justice and near the end of ‘Cousin Kate’, she reveals and talks about her child, who is described as â€Å"my shame, my pride†, and notes that since cousin Kate cannot bear children, the lord will remain childless and she feels that even though disloyalty, justice will always be present. Love does not only revolve around trust and loyalty. Love is built up of many elements, and John Keats writes about the power and allure of love in his poem ‘La Belle Dame Sans Merci’. Written in the 17th century, ‘La Belle Dame Sans Merci’, also consists of somewhat supernatural and magical elements. The poem is split into two subsections and consists of two narrators. The first narrator, a lady addressing the knight, speaks of the knight’s ill condition, but does not realise the truth of what has befallen the knight. Keats is possibly suggesting that although it is better to hear the story from two sides, you may not always get the full story. The same occurs in love, in which you may not know the whole truth behind many relationships. The lady states â€Å"The sedge has wither’d from the lake, and no birds sing. † and â€Å"The squirrel’s granary is full, and the harvest’s done†. These lines contain autumn imagery, the state of decay. This could suggest that love is not forever, and all relations have the possibility to decay. The theme of decay is also strong pathetic fallacy for the events which happen in the poem. The lady then speaks of â€Å"a lily on thy brow†, as flowers are normally symbols of love, but lilies are symbolic for death, Keats is possibly suggesting that love in full of opposites and contrasting ideas. The knight first speaks of â€Å"a faery’s child†. Fairies are said to have supernatural powers, and this suggests the unexpected, magical events which happen during the course of being in love. Later, he states â€Å"She look’d at me as she did love, and made sweet moan†. This is possibly some euphemistic language to cover up strong sexual imagery. The use of euphemisms and cover ups may suggest that love is powerful and is undoubtedly strong, and uncontained love may be dangerous. He then lists a series of holy foods: â€Å"roots of relish sweet, and honey wild and manna dew†. Keats is obviously trying to convey to the readers that love is so powerful a force, it may even be holy and is a gift from god, given that manna dew was also a gift from god. The knight then recounts that he had a dream, and it was â€Å"the lastest dream I ever dreamt†. The idea of last dream implies that he cannot sleep again, which was a known symptom of lovesickness in the 17th century. Keats is implying that love is so powerful, it can fill your mind and take over your life. The knight then tells us that in his dream, he sees â€Å"pale kings and princes too† â€Å"They cried La Belle Dame Sans Merci hath thee in thrall! †. From this, we can see that Keats is implying that relationship problems happen more frequently among the rich and powerful, as all these high position men are being seduced by the faery’s child. This could be Keat’s view that true love is not built up on a desire for riches and power, but a sense of mutual agreement. At the end of the poem, the knight awakens from his dream, and he is described as â€Å"sojourning† and â€Å"palely loitering†. This suggests that women have immense power over men in relationships, and spoils of love is frequently one sided. The last lines are as thus: â€Å"Though the sedge has wither’d from the lake, and no birds sing†. These repeated lines confirm that the world is indeed decaying for the knight, proving the importance of love and relationships. This is also a short cyclical structure, and this could suggest that love and heartbreak is all a cycle, and we should learn to accept the tough times in life. When the word ‘love’ is mentioned, hearts, flowers and females come to the minds of males, but do all males see love the same way? Keats, Browning and Donne provide good examples of masculine views on love, and these views are seen in their poems, ‘La Belle Dame Sans Merci’, ‘Porphyria’s Lover’, ‘My Last Duchess’ and ‘The Apparition’. In ‘La Belle Dame Sans Merci’, Keats describes men as objects to be seduced, a woman’s plaything. In the poem, the faery enticed many powerful men and put them all under her control by means of them contracting lovesickness. Keats may be implying that infatuation is often confused for love, and the results of being misguided can include becoming someone’s pawn, as some women take advantage of this situation and will attempt to manipulate and control men. Chivalrous love is also a key focus in ‘La Belle Dame Sans Merci’, and Keats believes that being chivalrous is important in any relationship, but men must be aware that they are not being played with. In the poem ‘Porphyria’s Lover’, Browning presents us with a rather contrasting view. In ‘Porphyria’s Lover’, the roles are switched around, instead of the female establishing control over the male, the lover in the poem suddenly decides that he owns Porphyria, and briefly strangles her. The use of the statement: â€Å"she was mine, mine fair† shows the male’s perception of dominance over his Porphyria. The use of repetition also strengthens this idea. In the end of the poem, the narrator states that â€Å"God has not said a word†, which implies that the lover believes he has committed no offense, and his actions were justified. Browning’s other poem, ‘My Last Duchess’, seems to revolve around the same concept, that men are free to do what they wish to women. It is a fact that the duchess is â€Å"easily pleased†, but it has not been proven that she has done anything wrong. The duke murders her on the basis of suspicion, and again, he feels it is his right to do so, as he proclaims that he shall murder his next wife if she were to be unfaithful too. It seems that Browning’s view on love is very one sided (at least as it is shown in his poetry), and he seems to believe in male superiority. From ‘The Apparition’, we can see that Donne’s views are slightly more similar to the modern day views on love. Donne first makes it clear that in the poem, he is now a ghost, and the ex-lover is the killer: â€Å"O murdresse, I am dead†. This suggests that the pain he feels from the break-up is strong enough to metaphorically kill him, and many modern day people going through tough relationships can relate to this. He later speaks of how his ex-lover has made the bad choice leaving him and how she will be treated unfairly: â€Å"in worse arms shall see†. Many modern day people also feel this way, the belief that they are better than the third party. In the end, Donne wishes the worst to befall his ex-lover, and this view is commonly shared among 21st century youths. Donne creates a precise but generalized male’s view on lovers and loyalty, and his views are most suited to what is accepted and expected out of males in our society today. It is important, when trying to present a message, that you acquire the correct context. ‘La Belle Dame Sans Merci’ is set in the medieval period, and medieval settings are often hints for fantasy. Given that the poem is replicating a non-existent setting, and that the poem itself was written in the ‘metaphysical poetry’ era, it is easy to assume that this context is one of illusion. Keats could possibly be suggesting that love is a powerful illusion, women are controlling and tyrannical, and true love is the only way out of this trap. Given this context, we can also assume that lovesickness is caused by men being separated from their women, and this suggests that Keats believe men should break free of this illusion and let go of their past. This context is well suited for bringing out the message of this poem, which is the strength of false and true love, as the fantasy setting and the supernatural events constantly remind you of power and magical acts. As ‘La Belle Dame Sans Merci’ is set in the past, it is also possible that Keats is suggesting that chivalry is dead, and there is no time nor need for chivalry in the modern world. Aside from context, form is usually a key point in poetry. The form of ‘Sonnet 116’ made it obvious that it was a manuscript on true love, as Shakespeare had arranged the lines in a listlike form. Short, snappy verses suggest that to love, you must follow procedures, and ‘Sonnet 116’ is the instruction manual. The regular rhyme scheme of ‘Sonnet 116’ also suggests that love is straightforward and does not suffer from change in any way. the couplets in the end may imply that true love is fair and couples are never meant to be broken. ‘La Belle Dame Sans Merci’ is presented neatly into four line stanzas and a constant rhyme scheme for every second and fourth line. The controlled divisions and rhyming may be to emphasize the fact that women control men, and how fluid things flow when someone is in control. There is a break in the rhyme scheme in the very first and last stanzas, and this may symbolize the possibility to break free of control, by avoiding temptation in the beginning, and by finding true love in the end. ‘The Apparition’ follows an unusual rhyme scheme, which goes ‘abbabcdcdceffeggg’. This is strange, for the poem seems mismatched and in disorder. It is possible that this was what Donne was implying, that disloyalty in love causes one to become confused, and throws a person’s life into disarray. The fact that the rhyme scheme steadies in the end may be a message, suggesting that people must learn to forget about the past, stabilize and look forward to the future. ‘Porphyria’s Lover’ features no stanza division, but follows a controlled, yet irregular rhyme scheme. The lack of stanza division suggests that the action is fast paced and flowing, and there is no flaw in the lover’s plan. The controlled rhyme scheme emphasizes the lover’s control over Porphyria, but the irregularity suggests his mental instability. Every individual has their own view and opinion on the topic of loyalty, love and relationships. Through these poems, I can conclude that love is usually presented as a powerful, yet natural force with the ability to influence and control humans, and plays a very important role in society throughout the ages.

Drugs and the Music Industry Essay

Throughout the years, drugs and music have been as synonymous as America and baseball. Especially within the past 50 years, this nation has experienced the birth, and death, of many genres of music due to rampant drug use. Sure, we all know that drugs are bad for you and that if you abuse them, they will eventually lead to your death, but these substances have created music that has inspired millions around the world, and who is to say that is a bad thing? We have all benefited in one way or another from a musicians use of mind altering chemicals or in some cases, plants, and this is an undeniable fact. Drugs have had an overall positive impact on the music industry. They have inspired, enlightened, expanded, and even destroyed the minds of some of Americas best musicians. However, no matter what happens to the musician, the drug fueled music that they have made lives on forever to inspire later generations of youth to join the revolution and create something worthwhile. Whether it be jazz, rap, rock, electronic, or even modern day pop, as long as people are out there creating music, there will be a new type of drug to fuel the fire. The history of drug use started with jazz musicians and their use of heroin, and led to the counterculture movement and their avocation of psychedelic drugs and marijuana. This in turn brought about the punk movement, who took drug use to an extreme that was not seen before. Although this drug use positively effects the musical aspect, it does destroy the lives of those who choose to take the risk. Many musicians have lost their lives to drug use which shows the fine line between just drug use, and drug abuse. Despite all the negatives, drugs have had a positive impact on the American music industry over the past 100 years. The whole thing started with a little thing called jazz. Down south and in the streets of Harlem, many famous jazz musicians were known to be hard drug users whose drug of choice was heroin. This drug could keep you up for days upon end with little to no food, allowing for hours and hours of practice and time to write beautiful works of art. (Winick) Famous musicians such as Ray Charles, Miles Davis, and Hank Mobley all were using this â€Å"hip† drug and their influence led to not only just other musicians using it to increase their playing abilities but also to the everyday listener. This caused a problem in the jazz community as more and more people were falling victim to this drug for all the wrong reasons. People were becoming hooked on this new jazz sensation. â€Å"In those days, people did not know the overwhelming addictive powers of heroin. The mistake they made was trying it just once. After they tried it, they were hooked, and the creativity part of it was no longer. It simply became an addiction.† (Winick) Once the creativity aspect left the equation, it just became another drug to be abused. However, almost all popular music to this day have heavy roots and jazz, which just goes to show that although it destroyed lives, the music created was greatly influential. Next came the infamous counterculture, the hippie movement of the 1960’s. This generation of peace and love highly advocated the use of marijuana and psychedelics such as LSD, mushrooms, mescaline, peyote, and MDMA. These drugs definitely showed up in the music of the decade. Bands such as the Beatles, Pink Floyd, The Jimi Hendrix Experience, and many others all took these psychedelics and entered a sort of trance that increased their composing and lyrical abilities. (Gillespie) Some people say that even in order to fully understand this music, one must be under the influence of some sort of drug. Since a lot, but not all, of the drugs that were done during this time period were not addictive, everyone seemed to be enjoying this movement without any inference. Much of the music created during this time period is still popular today and has a big impact on the youth, showing the positive effects of these drugs on the music industry at this time. The use of drugs in the music scene was at its most extreme during the Hardcore Punk movement of the 1980’s. This scene was entirely different from any that was experienced before. â€Å"Drug use also held initial significance in the movement; the inherent connection between recreational drug use and the production of rock music applied to the Hardcore movement just as it appeared in the music of the ’60’s.† (Cashbaugh) The punks took any drug that was available to them that was cheap and hit fast and hard. Inevitably, their drug of choice became speed because, â€Å"It was cheap, it was around, and you could play fast music on it. It also curtailed your appetite. In San Francisco, the Negative Trend guys literally lived on potatoes.† (Marzuk) This revolutionary drug let musicians play for days upon end with no sleep and little need for basic necessities. It may have taken a toll on their bodies, however the pure, raw energy it created was something never seen before. Drug use, however, does not increase your creativity. There is no scientific evidence that shows a direct correlation between drug and alcohol use and the creative parts of your brains. To the contrary, studies have shown that I actually limits the amount your brain functions. (summary, Cengage) However, the mainstream media portrays such a direct link between the two that when people take drugs, they convince themselves that they have these effects. The drugs almost act as a placebo for a person’s creativity. If you truly believe that taking drugs will help you write any type of music, then it most likely will, and vice versa. It all has to do with the perspective of the user and their outlook they have on drugs. Although drug use has positively influenced the quality of music over the years, it has also taken the lives of many fantastic musicians who crossed the line from use, to abuse. Musicians such as Jimi Hendrix, Janis, Joplin, Amy Winehouse, and countless others have all died due to some sort of drug or alcohol addiction. (Blindsider) Jimi Hendrix allegedly overdosed on sleeping pills. Janis Joplin overdoes on heroin. Amy Winehouse died due to alcohol intoxication. These were all supremely talented musicians who let the drugs get the better of them. At first the drugs were used for the rush and a creative boost, but they eventually turned into a habit that couldn’t be quit. Their music also glorified addiction and the use of the drugs that were killing them. This shows the fine line between just the simple use of drugs and the powerful force of addiction that can overtake you if you are not careful. It seems as if today’s music really romanticizes the use of drugs and alcohol, and in some cases, even advocates addiction. Tom Hamilton of Aerosmith even said, † he probably wouldn’t have come up with that great bass line from ‘Sweet Emotion’ had he not been high† (Bohlinger) This does not exactly promote a sober living, and no rock stars truly do, but it goes on to prove that drugs do in fact have a positive effect on musicians writing and playing abilities. However, this could become a bad thing for today’s youth. Seeing as many teens look up to musicians and pop stars who live a wild lifestyle, it may influences them to make stupid decisions that they otherwise wouldn’t have made. Drugs must be used with a purpose in mind, whether it be gaining an experience, making art, or writing music. Too many teens will destroy their lives just trying something for the thrill of the high or to just look cool. Over the past 20 years, â€Å"straight-edge† movements have been gaining in popularity. These groups make music and pledge to not take drugs or alcohol. It seems as if more and more teens are getting into these sober movements because they offer something different from the norm. It has become normal for musicians to be drunks and addicts and these teens are just looking for a change. These groups make one wonder whether or not the link between drugs and music is finally breaking down, or if this is just a small blip in the radar of music. Although the majority of evidence is against it, drugs still have made a positive effect on the music industry. They have paved the road for countless great bands, albums, and songs and have opened the doors of creativity to many musicians. This is very prevalent within the music of the Beatles. If it weren’t for marijuana and LSD, their success and experimentation would have been very limited. Albums such as Sergeant Pepper’s Lonely Hearts Club Band would have never been created and rock music as we know it would not have been the same. You can also see this within the music of many other old school rock and roll bands such as Aerosmith, Led Zeppelin, The Rolling Stones, and many others. Their music has made a significant impact on all music today and if it were not for the drugs pumping through their bodies, these bands would not be half as famous as they are today. Works Cited Blindsider. â€Å"Rock Musicians Who Have Died From Drugs.† Listology. N.p., 29 Apr. 2009. Web. 31 May 2012. . Bohlinger, John. â€Å"Romanticizing the Drug Musician Mythos.† Premier Guitar. N.p., Nov. 2008. Web. 4 June 2012. . Cashbaugh, Sean. â€Å"Hardcore Using in the Scene.† web.wm. N.p., n.d. Web. 31 May 2012. . Cengage, Gale. â€Å"Creativity and Drugs.† eNotes. N.p., 2001. Web. 31 May 2012. . Gillespie, Nick. â€Å"Everbody Must Get Stoned: Rock Stars on Drugs.† Reason. N.p., 13 May 2009. Web. 24 Apr. 2012. . Marzuk, Jenny. â€Å"Mainstream Drug Use in America.† American Studies. N.p., n.d. Web. 31 May 2012. . Winick, Charles. Social Problems. N.p.: University of California Press, 1959. JSTOR. Web. 31 May 2012. .

Fun Water Sports Essay

There are so many fun activities to do in, on, and around the water; thus, making it a difficult choice a as to which way to spend a day in the sun. Whether it’s a creek, lake, river or the ocean, there are may ways to have fun in the water, and stay cool. Surfing is a water sport in which the wave rider, referred to as a â€Å"surfer,† rides on the forward face of a wave, which is most often carrying the surfer towards the shore. Waves suitable for surfing are primarily found in the ocean, however, modern-day surfing can also be done in man-made sources such as wave pools. Snorkeling is a form of recreational diving that allows swimmers to explore the surface of oceans or lakes, and dive to shallow depths. Basic equipment used in snorkeling are the dive mask, fins and a snorkel. The dive mask allows clear vision of the underwater environment without damage to the eyes. Fins allow a swimmer to propel, his or her self, through the water efficiently and with minimal disturbance to the environment. The snorkel is designed to allow you to submerge your face and head at the surface of the water, and still breath. Additional snorkeling equipment includes; snorkel, vests for floatation, and protective wet suits for cold water diving conditions. Tubing is a water sport that usually takes place on a large body of water such as a lake or river. One or more tube riders, (often called â€Å"tubers†) tether their tubes to a powered watercraft, such as a ski boat or a pontoon boat. The riders are then towed through the water by the watercraft. Noodling is a type of fishing for the thrill seeker. Although the concept of catching fish with only the use of the arm in the water is simple enough, the process of noodling is more complicated. The choice of catfish as the prey is not arbitrary, but comes from the circumstances of their habitat. Flathead catfish live in holes or under brush in rivers and lakes, thus making the fish easy to capture. To begin, a noodler (fisherman) goes underwater to depths ranging from only a few feet, up to twenty feet, and places his hand inside a discovered catfish hole. Assuming all goes as planned, the catfish will swim forward and latch onto the fisherman’s hand, usually as a defensive maneuver, as an attempt to protect it’s hole. The fish can be particularly large, in which case, the noodler can hook his hand around its gills to retrieve his catch. This sport has been outlawed in several states due to the many dangers, and risks of the sport. As you can see there are a verity of water sports to choose from when you plan your next out door adventure. From surfing crystal blue waters, to taking chanced in a merry catfish hole, there is a water spot to suit every type of thrill seeker.

Smoking in pregnancy The WritePass Journal

Smoking in pregnancy Introduction Smoking in pregnancy IntroductionScenarioThe public health issue from the case studyCostImpact of smoking in pregnancyHealth promotion modelsThe woman’s needs and midwifery care involvedThe role of midwife in public health and health promotionConclusionRelated Introduction The purpose of this essay is to identify a public health issue with a woman I cared for in practice.   Using a health promotion model to critically analyse the woman’s needs and outline the midwifery care given to address the issue.   Discussing health promotion, theories influencing midwife practice and the role of the midwife in public health and health promotion.   For the purpose of maintaining confidentiality in accordance with the Nursing and Midwifery Council (NMC) the code: standards of conduct performance and ethics for nurses and midwives (NMC 2008), the pseudonym Miss will be used to refer to my client.   Different source of literature will be used to support my discussion throughout the essay. Scenario Miss Yardley, a young woman of white British origin, twenty one year old primipara, eleven weeks plus four days gestation according to her last menstrual period. She attended the maternity booking clinic with her long term partner for history taking.   She lived with her partner in a private accommodation though recently both she and her partner had moved in with her mother who lives in a council rented apartment, as they could no longer afford payment for their flat.   She was unemployed due to a recent redundancy from the company she had worked in since leaving secondary school aged sixteen.   Her partner is employed but on a low paid salary as a call centre operator.   On several occasions she had searched for new employment with no success.   She expressed not to have any medical or obstetric problems.   Miss Yardley expressed that she used to drink alcohol only on social occasions but stopped when she became aware of the pregnancy.   She willing expressed when aske d regarding smoking that she smoked up to fifteen cigarettes a day or more depending on how she was feeling emotionally.   She tried quitting on one occasion though due to overwhelming personal issues at the time was unable to give up smoking.   Her partner never smoked but her mother smoked up to ten cigarettes a day.   She expressed willingness to quit smoking but felt worried that she may not be able to completely give up as she tends to be drawn to smoke more when stressed and now that she is unemployed there is more time available for her to smoke. The public health issue from the case study The importance of smoking as a public health issue has been identified in various key policies and strategy papers.   The government white paper on tobacco 1998: smoking kills targets pregnant women as a priority group requiring intervention.   According to the Department of Health (a smoke free future) ‘smoking remains one of few modifiable risk factor in pregnancy’ (DH, 2010, p.22), it states that smoking rates are highest in routine and manual groups, lower socioeconomic groups and certain minority and vulnerable groups. In the mid 1950 smoking levels between socioeconomic groups were similar, however since the 1960 onwards the more advantaged socioeconomic group acted in response to increasing evidence about the harmful effects of tobacco use (DH 2011).   Figure 8 (in appendix) in the strategy shows correlation between the prevalence of smoking and net income.   Therefore reducing smoking rates in these groups of people has been identified as a critical facto r in reducing health inequalities. The good practice guide 3 (Public health agency 2010) also indicates a clear link between smoking in pregnancy and social disadvantage, it states evidence indicates while women know that tobacco use is damaging   their health, for many smoking is a means of coping with poverty, disadvantage and lack of control over aspects of life.   In contribution to social disadvantage, the highest prevalence of smoking is noted in the 20-34 age group (Office for National Statistics (ONS), 2006).The most recent white paper Healthy lives, healthy people (DH 2011) sets to reduce national rates in smoking amongst pregnant women to 11 percent from the current 2009/10 rate of 14 percent.   It states that tobacco smoking remains one of the most significant public health challenges in England. Cost Smoking has remained prominent in public health globally and it continues to be a major factor for health inequalities in the UK. The world health organisation (WHO), 2011) states over the cause of the 21th century, tobacco use could kill a billion people or more unless urgent action is taken.   The need for support identified in various literature and government strategy to enable pregnant women to maintain healthy lifestyles during and after pregnancy has impacted in my decision to identify smoking as a public health need for my client. Impact of smoking in pregnancy Maternal smoking is not only harmful during pregnancy but has a long term effects on the baby after birth, 4000 chemicals of which some are marked irritant properties and some 60 are known or suspected to be carcinogenic can be found in tobacco smoke (WHO, 2004).   Some of the risk associated with smoking during pregnancy includes intrauterine growth restriction, placenta previa, and abruptio placentae (Vanderhoeven and Tolosa 2010).   Poor outcomes such as preterm rupture of membranes, low birth weight and perinatal mortality have been highlighted (Vanderhoeven et al, 2010). Lagan and Casson 2010, indicates smoking to be associated with increased risk of miscarriage, respiratory problems for the child and sudden infant death (SID).   Research carried out by University College London (UCL) concluded that babies born to women who smoke are at increased risk of having certain birth defects such as missing or deformed limbs, clubfoot, gastrointestinal, skull and eye defects and cl eft lip or palate (Campbell 2011).   Babies born of mothers who smoke have frequent respiratory problems at birth and in their first year, they are at risk of developing asthma and a higher rate of stillbirth is noted (Viccars, 2009). Miss Yardley smokes 15 or more cigarettes a day and her mother is also identified as a smoker, this puts the unborn baby at risk of effects due to direct smoking and passive smoking.   Mitchell et al (citied in Viccars, 2009) states that babies of women who smoke 15 cigarettes a day have 15 times greater risk of dying from SID compared to babies of non-smokers.     Further research showed a link between smoking during pregnancy and low levels of high density lipoprotein (HDL) cholesterol in children whose mother’s smoked whilst pregnant.   It concluded that they had 10-15 percent risk of experiencing heart disease compared to children with non smoking mothers (Health express, 2011). From the discussion above it is evident the issue of smoking would need to be addressed at each opportunity with Miss Yardley when providing care and advice. This would enable screening and monitoring of smoking status, education on the effects of smoking to the outcome of her pregnancy and adequate support to ensure effects to pregnancy and the general health of mother and baby is eradicated or minimised. Health promotion models WHO defines health promotion a process of enabling people to increase control over and to improve, their health.   It implies that the ideology moves beyond a focus on individual behaviour towards a wide range of social and environmental interventions. Naidoo and Wills (2010), states ‘health promotion is based on theories about what influences people’s health and what are effective interventions or strategies to improve health.   There are five different approaches to health promotion, medical, behaviour change, educational, client approach and societal change approach (Scriven 2010).   Different health promotion models have been developed to enable a planned intervention to improve health. Tannahill model (Downie et al 1996 citied in Naidoo and Wills 2009), addresses health promotion over three overlapping spheres of activity, preventive education, prevention and health protection. The model suggest that all approach interlink, in practice this could be difficult to implement and due to the overlapping of spheres, focus on what needs to be achieved could be confused.   The prevention sphere of the model relies mainly on the medical approach , Barnes (2009) suggest that medical approach could be perceived as a top down approach and that when providing health promotion intervention client involvement is necessary to help maintain individual focus (client centred care). In comparison, the Tones model which is an empowerment model sets to enable people to gain control over their own health (citied in Naidoo and Wills, 2009). ‘Tones consider education to be the key in empowering both lay and professional people’ (Naidoo et al 2009).     The empowerment approach relies on educating client and the information conveyed would be highly medicalised to show importance of the issue.   In relation to Miss Yardley who has tried but failed to quit smoking, empowering her through the use of education to convey the risk of smoking though unavoidable as a health professional, could have a counter active effect. Dunkley (2000), states that the aim of mass campaign is to raise awareness, however it may increase feeling of guilt and stress which may be relieved by the aid of another cigarette. Therefore the effectiveness of this model’s approach for my client is questioned. Tones and Tannahill model both mainly makes use of the medical and educational approach, this makes it difficult to address socioeconomic factors that have documented risk with smoking.   As my clients issue is related to smoking and there is a socioeconomic factor present, it would be inapplicable to use these models of health promotion. During the booking appointment, Miss Yardley willing expressed to have tried quitting with no success and that she would like to quit though factors such as not having a job contributed to her smoking.   ‘Nicotine addiction is identified as a major factor for women continuing to smoke during pregnancy’ (Lagan et al 2010).   There is a link between stress and the use of tobacco as a relieve method. Gorman (2008) states ‘that smoking represents a significant challenge for pregnant women, as it compounds the stress of pregnancy and may be further complicated by additional factors such as disadvantage’.   McCurry et al 2002 (citied in Lagan et al 2010) also indicates smoking to be a mechanism of coping with disadvantage, stress and perceived lack of control over life.   According to Earp and Ennett (1991) an ecological perspective implies that behaviour results from interaction of both individual and environmental factors (Citied in Lagan et al, 2010).   Various literatures have made use of behaviour model when planning intervention for smoking. Prochaska and DiClemente’s trans-theoretical model (Naidoo et al, 2009); will be used to manage the care of Miss Yardley.   The model describes the process of change; it is derived from their work on encouraging change in additive behaviours (Naidoo el at, 2009).   This model is applicable to my client has it addresses her behaviour which is the main attribute in smoking and enables a woman centred approach. Woman centred care is expressed as choice, control and continuity of care in the Changing Childbirth report (DH, 1993 cities in Leap 2009).   Ã‚  Behavioural change approach enables the use of communication and counselling, empowerment, decision making, fostering community groups and social support networks (Dunkley 2000).   The process of change includes precontemplation, contemplation, preparing to change, making change and maintenance. The woman’s needs and midwifery care involved All care given was in accordance with the National institute for health and clinical excellence (NICE, 2010): public health guidance 26. Precontemplation: in this stage change to lifestyle has not been considered.   Miss Yardley has progressed from this stage has she identified willingness to try quitting.   This shows the limitation of the model when used with an individual who is thinking of changing. Contemplation: the individual is thinking about change. The client’s willingness indicated readiness for change, adequate information was giving during the booking appointment through leaflets and other forms of resources.   Due to the step by step structure of the model, it was easy to identify the stage of change. Preparing to change: Miss Yardley has read all the information given and had taken up the referral.   Though she continued to smoke but expressed to have cut down to 10 cigarettes a day.   This shows the effectiveness of the model, though she is not at the point of change the use of counselling and information regarding risk has empowered some form of change. Making the change: a date was choose.   She had cut down from 10 to about 8 a day depending on her moods; she maintained her appointment with the specialist. Maintenance: there is a possibility of relapse at this stage as change is not a smooth process (Naidoo et al, 2009). In Miss Yardley’s case change would have to be assessed through to the postnatal period, in order to determine adequate health improvement.   Ã‚  According to At booking, Miss Yardley’s pregnancy was considered low risk, which meant that her care was given mainly in the community.   Her exposure to smoking was identified through discussion.   Carbon monoxide test was not carried out as it is unavailable in the located hospital.   Information regarding the risk of smoking in pregnancy to her and the unborn child was explained and information leaflets and contact numbers to relevant smoking services given.   Passive smoking was addressed and the effects pointed out.   The benefits of stopping smoking to her health and that of the pregnancy outcome were highlighted, financial benefit was also explained.   The need to quit, rather than cut down was explained.     Ã‚  Informed consent was given and referral made to the community smoking cessation midwife.   Encouragement and praise was given at this stage.   As she identified her mother to be a smoker, information on how to reduce passive smoking was explained and rel evant stop smoking service contact were given to help her mother.   The pregnancy book by the Department of Health was given for general education on pregnancy and the section on rights and benefits was highlighted to help with benefits as she was unemployed.   Care given was accurately recorded in accordance with NMC code (2008) to enable continuity of care. At 28 weeks plus four days, she was seen for a routine follow up antenatal appointment with the midwife. She expressed to be well, no concerns regarding fetal movement noted, no abnormalities detected with other routine examination such as symphysis fundal height measure.   The appointment was used as an opportunity to assess her exposure to smoke, and to identify whether smoking cessation was maintained.   Benefits of quitting were further stressed and encouragement was given.   From her appointment with the smoking specialist, it was evident from documentation that improvement were being made in regards to the carbon monoxide readings as she had reduced the amount of cigarette smoked and was preparing to achieve a set date. The role of midwife in public health and health promotion Midwives have been identified as health professional responsible for identifying this target group of smokers (pregnant women).  Ã‚   Midwives have access to the life cycle of very important group of people; therefore they play a part in the government target of reducing smoking in pregnancy (Pollock 2003).   Partnership with woman is essential in achieving health promotion and maintaining government set public health targets.   According to Leap, (citied in Ebert et al, 2009), ‘midwives reported their role as facilitating choice and empowering women through partnership and effective communication’.   the midwifery partnership model of care   Communication is an important role for midwives, in health promotion it enables continuity of care through adequate documentation, verbal interaction with women enables relationship to be formed which further improves women centred care approach.   Byrd (2006) ‘states that relationship are able to persist trust and attachment developing as long as people fulfil perceived obligations of behaviour and communication’ (Ebert et al 2009).  Ã‚  Ã‚   Multidisciplinary team working to enable adequate care is provided is also a vital role of midwives in health promoting and improving public health.  Ã‚   Midwives and nurses frequently utilise holistic concept of health to underpin practice (Beldon and Crozler 2005).   Therefore when provide health promotion it is important that the women’s needs is addressed holistically in accordance with midwifery practice and not based on medical interpretation. Conclusion In conclusion, it is evident that smoking during pregnancy is an important aspect of public health and therefore an important part of midwifery practice.   In particular, health promotion in daily practice is required to prevent any further complication to mothers and their unborn babies.   Smoking is a major public health issue that continues to contribute to social and health inequalities.  Ã‚   Working with Miss Yardley enabled me to provide care tailored to her needs and goal set to quit smoking and were identified by the client.   Though I was unable to follow her care care through, I feel adequate support provided through the smoking cessation referral would enable her to maintain her set goal and improve her health and that of the unborn child.

Emotions1 essays

Emotions1 essays No matter how hard you try, you cannot control your emotions, only attempt to hide them. Emotions influence every aspect of our lives, what we do, what we say, and et cetera. All of our emotions, from anger to insecurity, are influenced by several factors, just as our lives are influenced by our emotions (Gelinas, Emotions 35). First of all, it causes problems when one does not trust himself, and it shows up in many ways. Some people brag to call attention to themselves, causing others to believe that the egoistic person has a lot of self-respect. Very often though, egotism can be an attempt to cover up insecurity in a person who does not feel they will be good enough without it (Gelinas, Emotions 36). Bragging about ones achievements, material possessions, or achievements reveals a sense of inferiority. Even though one may brag their whole lives, they never reach a sense of well being. This is caused by fixation, which is when a person does not grow emotionally after a certain point (Gelinas, Emotions 64). A person that brags a great deal may also be considered a snob. A snob may not act as a braggart for the same reasons egoistic people do, for what snobs do is act so that they end up isolating themselves. They do this to avoid the trouble of friends, responsibilities, and emotional relationship s by giving a snobbish attitude to the people who put up with these things (Gelinas, Emotions 45). Another sign of insecurity is envy. One often envies another to hide a lack of trust in themselves. They envy others accomplishments because they dont think they themselves can achieve those accomplishments (Milios 39). Many factors influence anger. Most anger is caused by a situation that makes one feel uncomfortable (Licata 14). This uncomfortable feeling could also be described as feeling threatened. Feeling threatened could lead to angry feelings because a threat can cause harm. Things that could ...

Disinterested Versus Uninterested

Disinterested Versus Uninterested The adjective disinterested means impartial and without bias. The adjective uninterested means indifferent or unconcerned. Examples I had a great desire to do a disinterested and pure thingto express my belief in something higher.(Saul Bellow, Henderson the Rain King, 1959)Disinterested intellectual curiosity is the life blood of real civilization. (G. M. Trevelyan)Americans are not isolationist; theyre uninterested. So foreign policy is neglected, presidents find it hard to lead, and the noisy few trump the quiet many. (James M. Lindsay, Foreign Affairs, September/October 2000) Usage Notes You can be disinterested in something but not uninterested, and vice versa. For instance, because Im not a betting man, I dont stand to gain or lose anything in the outcome of most sporting events; I might still enjoy watching a game: Im disinterested but not uninterested. Conversely, I might not care about the intricacies of tax policies, but I certainly have a stake in the outcome: Im uninterested but not disinterested.(Jack Lynch, Disinterested versus Uninterested, The English Language: A Users Guide. Focus Publishing, 2008)A large number of educated speakers and writers, for whatever reason, object to disinterested in the sense uninterested, unconcerneda sense it previously had but lost for awhileand want the word to have only the meaning impartial, unprejudiced. The criticized use has nevertheless gained such ground that it has practically driven out the other one. That change causes no harm to language as communication. We have merely lost a synonym for impartial and gained one for indifferent.(John Algeo, The Origins and Development of the English Language, 6th ed. Wadsworth, 2010) Practice (a) A lively, _____, persistent looking for truth is extraordinarily rare. (Henri Amiel) (b) There are no uninteresting things; there are only _____ people. Answers to Practice Exercises Answers to Practice Exercises:  Disinterested and Uninterested (a) A lively,  disinterested, persistent looking for truth is extraordinarily rare. (Henri Amiel) (b) There are no uninteresting things; there are only  uninterested  people.

Dune essays

Dune essays Frank Herbert's Dune presents the reader with an imaginery world in which the broad sweep of history can be seen from the distance of a massive amount of history. Indeed, one of the things that makes Dune so intriguing is its ability to locate the action of the present within the overarching timeframe of ten thousand plus years of history, such that all of the specific events, while they are of great importance to the narrative, can be seen merely as further developments in the overarching plot of historical events. Dune offers us an immense backdrop of events and institutions to process, all of which have long and various historical roles; there is House Atreides, House Harkonnen, the other various houses, the history of Dune/Arrakis, the history of the Fremen, the Guild, the Emperor, the history of the Kwitzats Haderach, and, of course, the history of the spice, itself. Given all of these things, in combination with the complexity of the timeline and the political turmoil and underlying political machinations, navigating Dune in itself can be challenging. Attempting to derive some overarching theory of historicity and its effects on people out of this imaginary world is a daunting task altogether, however. The answer to much of this line of questioning, however, lies in the pseudo-religious undertones of Dune, specifically in the central figure of Paul Atreides, who, as a sort of messiah-figure, is made to be an obvious allusion to the Christian story of Jesus. Indeed, the inclusion of the imaginary O.C. Bible, within the text of Dune itself further strengthens this connection between Paul Atreides and the Biblical story as presented and extrapolated from the Gospels. Indeed, Paul represents a synthesis (many syntheses, actually) , in which two previously warring aspects are merged. Indeed, he represents the union of several counter- poised forces, including water and deser...

How to Recognize the Signs of Burnout and Stay on Fire

How to Recognize the Signs of Burnout and Stay on Fire Don’t be the one who face-plants on the conference table because you failed to see the signs of your own exhaustion- or start to hate your job because you need a break badly, but never thought to take one. Get your energy and motivation back before you’re totally overwhelmed. Keep an eye out for these symptoms, learn to recognize them, and prepare yourself to stave off burn-out before it burns you.1. DisaffectionYou’re getting snarkier and more sarcastic with every passing meeting. Little things you would have shrugged off last year are suddenly sticking in your craw. A few eye-rolls at the absurdity of corporate speak are fine, but if you’re catching yourself venting your annoyance more frequently than usual, that might be a sign you’re almost at the breaking point.2. FatigueYou’re not just sleepy after the spaghetti you ate for lunch. You’re sleepy all the time. You wake up tired, get to the desk tired, go home too pooped to enjoy yo urself. You’re never â€Å"in the zone† anymore.3. StagnationYou’re not getting any pleasure out of minor victories or completed projects. You feel like you’re working tirelessly, but nothing seems to go anywhere.4. BoredomYou’ve got a billion tasks on your to-do list and projects on your plate, but you just can’t get past the boredom. You have a hard time engaging with your work.5. ProcrastinationWell, more procrastination than normal. Procrastination can actually be productive. But if you’re catching yourself not working more than you’re concentrating on your work, this may be a sign that you need a breather.6. Mystery Ailments and/or StressYou have a sudden onset of medically unexplainable headaches, stomach aches, or insomnia. The doctors say you’re fine, but you feel terrible. Often these symptoms can be stress-related- your body telling your brain you need a break!  These aren’t the only signs you might be close to burn-out, but they’re a good start. Do yourself a favor and take a step back to evaluate. Take stock of which parts of your job are satisfying or annoying- what tasks you like and what is causing you stress. Take a bigger look at whether you’re on track, not just in your job, but in your career. See if there are any steps you can take to be more engaged.Then, implement a plan for change. But don’t forget to take some time off first! You’ll need the extra energy to push you through. Schedule a vacation, take a few more breaks per day, delegate tasks that aren’t holding your attention, and try and focus on the parts of the job that you still love.It’s possible to work hard and relax hard; you just have to plan ahead.How to Recognize the Signs of Burnout Before You’re Burned Out

Synonyms for Sofa

Synonyms for Sofa Synonyms for Sofa Synonyms for Sofa By Mark Nichol The item of furniture that is usually the centerpiece of a living room or family room or a lobby or waiting room goes by any one of many names, but they have useful distinctions in meaning. Here’s a rundown of sofa and its associated terms. Sofa, ultimately from Arabic, originally denoted a raised carpeted floor, but it is now the primary term in American English for a long piece of furniture for seating. (A sectional sofa, often called simply a sectional, is formed from multiple pieces, two of which join at an angle so that the furniture can be placed in the corner of a room.) A settee- the relatively rare term stems from the Old English word setl- is a sofa, often with fewer cushions or none at all, with a back and (usually) arms. Couch, ultimately from the Latin word collocare, meaning â€Å"lay or place,† is interchangeable with sofa but originally referred to a piece of furniture for lying down that was backless, with only the head raised. It is still used in this sense in reference to furniture on which a psychiatrist’s patient lies during a session. (â€Å"Casting couch† alludes to the practice in which a film or theater producer seduces someone on the piece of furniture in exchange for giving that person a role.) Couch is also a verb with a seemingly unrelated meaning; originally, it referred to inlaying or overlaying gold, but it has also long had a sense of â€Å"put into words,† with the idea that a message is worded in such a way to obscure the truth or influence perception. Canapà ©, adopted into English from French to refer to an elegantly styled sofa, derives from the Greek word for mosquito or gnat; it originally referred to a mosquito net. (The English word canopy is cognate, and canapà ©, referring to a type of appetizer, was inspired by the furniture term.) Squab, of Scandinavian origin, is an obscure synonym for couch that can also refer to a cushion. The love seat, originally designed hundreds of years ago to accommodate one woman during an era when fashion dictated voluminous apparel, evolved into a piece of furniture that seated two people- often, a couple, hence the name. (It was also known as a courting chair.) A variation on the love seat is the tà ªtetà ªte (the term, French for â€Å"head to head,† also refers to a private two-way conversation), which seats two people facing in opposite directions and separated by an S-shaped armrest. A davenport (the name is that of a now-defunct furniture company that produced such furniture) is a large sofa that may or may not be able to be converted into a bed; the term is used primarily in the Midwest and in upstate New York, though it may refer elsewhere to a futon-style sofa. (Davenport is also the name of a compact writing desk such as that also manufactured by the same company.) The traditional Japanese futon is a portable mattress, but in the United States and other Western countries, futon refers to a sofa topped with a cushion that can be unfolded to form a mattress when the frame is adjusted to serve as a bed. A chesterfield, meanwhile, is a davenport with upright armrests. The name, which survives primarily in Canada but also, interestingly, in Northern California, derives from an earl of Chesterfield who commissioned a style of furniture that became popular during the 1700s. (Chesterfield is also the name of a type of overcoat with a velvet collar.) Several other terms denote convertible sofas: A daybed is a bed designed to be used as a sofa, a sofa bed is a sofa that can be unfolded to form a bed, and a studio couch- the name derives from the use of studio to refer to a small one-room apartment, not an artist’s chamber- is a backless couch with a cot that can be pulled out from underneath it and fitted alongside the couch to form a double bed. A divan, meanwhile- the word derives ultimately from the Persian word for a book or a bundle of papers and later a government council- is a seat that is often armless and/or backless. (In the United Kingdom, the term refers to a type of bed.) Similar items designed for one person include the fainting couch, a small, narrow fully or partially backless sofa with one end raised. (The name originated in the nineteenth century, supposedly when constricting corsets required that such furniture be conveniently located for a woman short of breath to recline and recuperate.) A recamier (named after the subject of a painting in which such an item appeared) resembles the fainting chair but is distinguished by having a curved high headrest and a matching low footrest. The chaise longue is a reclinable chair extended to provide support for the legs. (The second word is often spelled or at least pronounced in American English like lounge, though the term is French for â€Å"long chair.†) An ottoman, though not technically a sofa, is often an accessory to one or to a chair; it is a backless, armless seat on which one can sit or put up one’s feet. Originally, the name applied to a couch for reclining, a style inspired by habits observed in the Ottoman Empire during the nineteenth century. Bench, related to bank and with multiple meanings, refers in this context to a long, usually hard seat for two or more people. A banquette (the word, from French, is a diminutive of banc, meaning â€Å"bench†) is an upholstered bench, often built in along a wall, or a sofa with one arm. (The term also refers to a raised surface along a parapet or a trench used in warfare to accommodate soldiers to fire guns over the barrier; in Southern US dialect, it is also a synonym for sidewalk.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:50 Synonyms for â€Å"Leader†The Writing Process75 Synonyms for â€Å"Hard†

Critical Analysis of an HRD Intervention (Human Resources Development) Essay

Critical Analysis of an HRD Intervention (Human Resources Development) - Essay Example arning is defined as organization’s capability to disseminate, exploit as well as to create and generate knowledge which is an essential resource and also increases capability of organizations seeking to maintain a cutthroat advantage in present marketplace. There are two types of organizational learning. One is exploitative learning and another one is explorative learning. The capability to acquire knowledge unquestionably gives sustainable benefit for the organization. Organizations which are capable in creating or innovating fresh knowledge and maintain that knowledge as well as to transfer this throughout the venture are more prolific as well as more capable in flourishing than their counter parts and are less skilled at the organizational learning (Carnegie Mellon University, n.d.). The HRD research and practice describes itself emphasizing in three main areas in the organizations workplace which critically covers adult education’s importance of learning or following subjects like career development, organizational development and training and development (Fenwick, n.d.). Along with intervention, orientation holds supreme importance in the arena of human resource development. Orientation basically comprises of the scheduled program that one undergoes when he or she joins a new company. Human resource development orientation basically aims a new recruit to adopt with the organizational culture. The present day organization as well as academia provides increased emphasis upon the orientation segment within the discipline of human resource development. The essay focuses on the requirement and involvement of orientation within the perspective of human resource development. An employee orientation program is very important for making the employee comfortable with his new surroundings and also making them understand the work ethics, culture of the company. In my orientation program, I was given a formal introduction to all my co workers by our HR personnel.

Strategic Information Management Essay Example | Topics and Well Written Essays - 3000 words

Strategic Information Management - Essay Example Moreover, a continual research and development by researchers has enabled business organizations to customize their business strategies. Similarly, research and development in the digital marketing sector has enabled financial institutions to deploy fully automated online banking systems that are capable of providing online banking experience to their customers. However, security breaches have also resulted in massive losses for these systems. Studies has shown that organizations have to learn customer preferences along with aligning their marketing strategies with allocated budgets, procedures, skill set and significances (Edelman 2010). As mentioned earlier, these digital channels are now business models that are customized in a way to generate online sales and revenue for the organization. Likewise, by incorporating other small applications such as Short Message Service (SMS), Really Simple Syndication’ (RSS) feed, advertisements on the cell phone are all part of the busine ss model. Furthermore, for enhancing the customer online experience specific to online banking, clarity of text, quality of information, ease of use, privacy policies and reputation of the bank is considered. In order to gain competitive advantage and customer loyalty, Push digital marketing’ strategies are incorporated to gain user attention to spent more time on the website and browse details of associated online banking products and services. Performance Analysis The Lloyds banking group stated its net profit in 2010 was about 2.2bn (Flinders 2011). This profit returned is reported via bank’s cost reduction policy along with the IT strategies incorporation with the Halifax bank of Scotland (HBOS). (Flinders 2011) Moreover, while comparing the loss in 2009 that is around 6.3bn 2010’s profit is remarkable with the support of the above mentioned strategies. In September 2009, Halifax bank of Scotland (HBOS) obtained 12.2bn through government encouragement from t he Lloyds TSB. For this reason, mark fisher who is working in the integration of parts of Dutch bank ABM AMRO was selected as a director of IT operations by the Lloyds TSB bank. According to the Lloyds banking group, the progress is being observed shortly after the merger of HBOS and Lloyds TSB banking systems (Flinders 2011). The Lloyds banking group states that â€Å"We achieved savings across a wide range of Group activities, including implementing improved processes which are now being used on a harmonized basis across the Group, and driving savings in property and procurement." (Flinders 2011) Furthermore, the Lloyds banking group affirms that around 1.4bn was estimated to be saved by reducing replication. The implementation of new systems that will help in better integration initiates in 2011 as said by the bank â€Å""As part of the integration, we have also commence the implementation of a number of major systems changes, which will complete in 2011." (Flinders 2011) In 20 10, the HBOS spend approximately around 2.7bn on IT integration systems. In comparison with the previous year the IT expenses were reduced by 4% that includes staff cuts, thousands of IT and back office jobs (Flinders 2011). Unfortunately, 26,000 total reductions were detected ever since the possession of HBOS. Therefore, in 2009 the unions unite blamed the